DIRECTIVE 8020
To launch the second season of the award-winning Dark Pictures Anthology, we worked with Supermassive to produce a campaign which would excite fans and pique the interest of new fans. It was a bold new direction for the franchise as we took the leap that all good horror franchises do: into space. Major Hollywood star Lashana Lynch was our lead.
Announce teaser
Two years after it was briefly glimpsed, Directive 8020 needed to make a lot of noise. We created a core sequence of classic horror tension, bookended with some story context and gameplay. This was premiered at Gamescom 2024 and the reaction online was stratospheric, with fans praising the graphics, atmosphere and character work. Bespoke capture was drawn from the game’s Unreal 5 engine.
Story trailer
Coming soon…