Goldsmiths
As one of the most creative institutions in London, Goldsmiths needed its advertising to reflect its ethos; ground-breaking, unique and diverse. We worked with them on an innovative audio campaign that would sound different to everyone that heard it. We created 10,000 individual samples and then a self-composing algorithm served a unique sound-bed to each listener through A Million Ads’ dynamic trafficking.
Yellow
The world's first AI-fuelled music track that self-composes in real-time for each individual listener on Spotify and DAX. Designed to be as unique as each Goldsmiths student. Here's a version with seven different variations spliced together.