SKINS Rainbow Laces

We licensed Rainbow Laces to roll out a nationwide campaign in Australia for sportswear brand SKINS to tackle homophobia. The campaign built to an event - The Rainbow Round of Sport - where teams in all major sports competed wearing Rainbow Laces. We gave out more than 200,000 pairs of laces, mentions on Twitter and Instagram were in the thousands, national news covered the Rainbow Round, and superstars including David Pocock and Johnathan Thurston shared our message with their fans.