Vitality Life Insurance
For nearly 18 months I was lead writer across many aspects of the Vitality Life Insurance business, focusing primarily on the creation of the new Advisor platform.
Executions included press (specialist, local and national), DM, eCRM, social, digital and film. A range of press ads and other collateral are included below in the carousel.
Vitality nurses
Part of an ongoing animation series designed to be simple, clear and undaunting.
Patient testimonial
One of several written and filmed case studies designed to explain the claims process to new clients.
The Vitality Job
A fun sizzle reel designed to promote the new Vitality Nurses service within the business and to exterior partners.
