Adidas

We worked with Adidas and Spotify on a long-running campaign to launch new trainers. Starting with Solar Boost, we wanted to create a personalised experience for everyone, and turned to Spotify to make the most of the platform’s extensive first-party data.

We used video, audio and digital ads to drive to a campaign microsite that drew on each user's unique and most recent listening habits to create a completely bespoke training plan for them. This involved a playlist that could be tailored to reflect their chosen level of activity (Beginner, Intermediate or Advanced) and fit with a series of workout plans created by Adidas with the help of a sports scientist.

This relationship with Adidas continued with a number of other successful trainer launches around the world, including Alphabounce, Ultraboost and Parlay.