Smirnoff Equaliser

Around International Women’s Day, Smirnoff wanted to strengthen their stance as an equal opportunity drink, building on successful activations around Pride. We created an impactful audio and digital campaign based on the insight that the majority of Spotify listeners’ top-listened artists are all men. Users simply connected to a microsite to analyse their listening; we then served them their own unique breakdown and a new, equalised playlist featuring the genres they love. The campaign ran globally, with thousands of people sharing their stats and encouraging their friends to equalise their listening.