F1 MANAGER
With an official F1 license and year-on-year refinement, F1 Manager is one of Frontier’s biggest game.
We produced a series of teasers and trailers which focused on all the new aspects of the 2023 game, from the development of the new Vegas track to the various game modes that were going to help the game continue to pull away from the pack.
We then continued to support them through 2024 and 2025 with always-on content that highlighted new features.
Visor Cam
This spot took viewers right into the cockpit and demonstrated how exciting this new mode added to the playing experience.
Team Switch
After listening to fans, this new mode finally let players switch teams mid-season, and to celebrate we produced this energetic reportage-style spot which showed the world reacting to the events of the ad.
Race Replay
This was one of several further spots produced which highlighted the game’s new functionality in detail.
Season customisation
Here we premiered a feature that fans had been clamouring for: the ability to completely change all aspects of their game, from swapping drivers around to to rearranging the entire race calendar.