Diablo
Diablo is the punk side project of one of the biggest wine brands in the world, Casillero Del Diablo.
They wanted to stand apart from the crowd and market a range of wines that were not just good, but disobediently good.
We hosted a tone of voice workshop with the brand team to develop a unique, authentic tone that challenged perceptions and encouraged audiences to be brave.
The result was an eye-catching social campaign featuring a huge amount of static and moving image content. You can see more on the brand’s Instagram page.
