LET’S SING 2025
To launch the latest iteration of the world’s best selling karaoke game, we created five hero films and a suite of social content. Each film invited fans to escape from the drab everyday and live their ultimate pop music video fantasy.
The films were directed by Tom Brown. Production by Figure Film. Music by Jong Kook (정국).
Film one: Bedroom Superstar
Our first film showed the daughter of the family receiving the gift of song and then diving in to her dream world to recreate one of her favourite pop tracks.
Film two: Rebel With A Pause
Our second film showed the son of the family living his pop star fantasy when he thinks he has the house to himself... only for his sister and her friend to catch him in the act.
Film three: Staircase Act
Here we see the parents of the family getting involved and living their best lives, much to the bemusement of their kids.
Film four: Family Affair
For the fabulous finale, the whole family gets together for an epic performance.
Film five: Let’s Sing Together
A fresh megamix which sequences elements from the previous four films to create the ultimate Let’s Sing music video.
Social content
In total we made 24 different pieces, delivered across multiple aspect ratios and languages.
