UFL
Backed by Cristiano Ronaldo himself, UFL - Ultimate Football League - is the latest challenger for FIFA’s crown as the football game.
It’s been in development for nearly a decade but finally in 2024, the stage was set.
We worked with the development team at Strikerz to produce the ultimate launch trailer, featuring not only Ronaldo, but also other leading superstars like de Bruyne, Firmino, Zinchenko and Matrtinez.
Fans have been clamouring for the game for years and so rushed online to check the spot out. It was watched more than a million times in the first 24 hours.
Why We Play
The points of difference versus the competition and the diversity of the players we were courting were crucial to our development. We focused on the range of emotional reasons why fans love football games, and why they might find what they’re looking for at UFL.
Animatic
Here’s an early version of the idea that ended up winning the pitch. As you can see, all the tone and action is in there already, and actually, the concept didn’t change that much from here to the finished piece.