Yorkshire Provender

To highlight the brand’s emphasis on provenance, we cooked up three new ads that championed the range and highlighted their ingredients.

Our fresh photoshoot tapped into the desirability of the locally-sourced products that set them apart from their competition. 

We ran a series of ads in more than 50 national and consumer titles over a four month period, including The Observer Food Monthly, BBC Good Food, Good Housekeeping and Sunday Times Style.

For phase two, we applied the same rustic, unctuous photography style to individual ingredients that make up the products.