O2 Discover Live

We combined Spotify’s first-party data and O2 data to create a world first: a Discover tool that worked live to recommend relevant local gigs to users. We cross-referenced the user’s location with their listening habits to produce a list of upcoming live shows we knew they’d love. At the same time, we served them a new personalised playlist that helped get them in the mood. Finally, we also integrated the Ticketmaster API (another world-first on the Spotify platform) so users could actually purchase event tickets there and then.

The campaign attracted a huge amount of press attention, from The Drum to Campaign, and its innovation was recognised at the 2019 Media Week Awards.